The word Normcore comes from “normal”+”hardcore”. Initially an anti-fashion movement in street style where the intention was to not have an identity(fashion). The evolution of this “normal” style has now become a very relevant and important trend, which is a byproduct of loud fashion statements and branding leading to saturation and boredom.

I perosnally love this all Hnm look . The clean white denim jacket and the basic grey jumper with those ripped denims is a cool, understated fashion statement on its own. No logos, no prints, no branding. Even though “Normcore” says not to stand out, this clean look is only to be admired for all the “simple” reasons. The white trucker is itself a strong piece even when underplayed.

The roll up is almost a must do for me and yes with no socks showing. Keep it minimal, keep it clean, keep it yourself.

This look was shot at “Rani Ground” Shimla, Himachal Pradesh, India. An old ground where now local kids and even few grown ups play cricket everyday as it is not common to find a broad patch of flat land in the hills.

Photographs by Rahul Singh Negi

Local Assistance: Parish Thakur, Johny Negi