White gets dirty

A colour that represents purity, virginity, innocence, light, goodness, heaven, safety, cleanliness and a lot more positive. It also represents all the colours at once, with their positive and negative. Hence it is the colour of completion.

I guess one of the reasons why we are so easily attracted to anyone who is wearing white is because it makes us feel everything said above. But is white actually all that “good”?

It is and it is not. Talking about perception here.

The yin yang says that every white has some black and vice versa. That is a very spiritual and philosophical message. I merely wanted to capture the feelings about white which are perceived as “dirty”.

No matter how pious a colour it is, white gets dirty.

I am being very confidently presumptuous when I say that this series of images captures every man and woman’s fantasy.

Dedicated to the classic white shirt and the classic sensual attraction towards it.

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To me it is the colour of liberation.

 

Concept and direction be me, Sahdev Hooda.

Assisted and also Photographed by Soumya Reddy.

Talent: A girl has no name.

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Dreams are made of colours.

There is a mad scientist that lives inside each of our’s brain. He is the original dreamer. The one who sees a broader spectrum of possibilities. Things that are not ordinary, mundane or usual.  It is this guy who pushes us to the get the juice out of life. To do things that we would not, unless the mad scientist came up with it.

These are dreams that he is always painting, right form your childhood days. Telling you to go for the biggest candy. To slip out of your mother’s protection and go roaming around the city. To just be yourself.

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With time the scientist grows in his ideas, while you are busy updating your shoe size. He has bigger plans for you now as he only adds to “must do crazy things” list. He is not bothered about making sense. He is mad. He gets away with it. All he knows now is his love for colour. So when we go to sleep, the mad scientist is still at work. Mixing new colours, like the white and red of the candy, swirling around each other, painting a new picture for you. So that when you wake up, you know what you want.

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Though when he is lonely, he invents friends for himself. They are generally nice guys, they like the scientist. They are his creation. his minions.

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Well a little company killed no body.

Jumpsuit by Anuj Bhutani.

Concept and Photography by me.

Sahdev Hooda

p.s. Special thanks to Manisha Shastri for letting me shoot at her place, play with her cats and the invented friends.

Where the kites fly.

My fascination with the sky has been like a love affair. After I moved to Bangalore, weekends and early evenings come together on the terrace, sitting and staring at the blue, endless sky and look at the kites flying above you. Majestic looking, their glide only adds to my fascination.

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Just how I love the blue sky, I also love design. And Urvashi Kaur. I think she is filled with great passion for her craft and her energy is infectious. I always want to know what her new range is like. There is a certain romanticism in the choice of weaves, textures, colours and cuts she puts together. Yet, such absolutely practical pieces that you fall in love. I picked  3 pieces from her label Urvashi Kaur (shirt and jacket) and Kapda by Urvashi Kaur (T-shirt) to shoot. The pants are my own. The shirt and jacket “touch and feel” amazing. One could live in them. I remember trying the jacket at her stall at Lakme Fashion Week for the first time and refusing to get out of it,

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These are only among the several other things that I love from her range. Out of the three, the t-shirt is the one that took me to the sky. The dye effect reminded of a black eagle. Rest all was a chain reaction from there. I hope I could marry the romance I feel for the sky and great clothes together here.

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Shirts and Jacket by Urvashi Kaur and Kapda by Urvashi Kaur.

Concept, Styling and Photography by me.

Sahdev Hooda

#oldwork

I recently had to go for an interview with an e-commerce company as a stylist. I am generally not the nervous one with interviews but this time I was because even though I have done a good amount of styling work as a freelancer but never was I interviewed as a stylist before. I wanted to show them the best of my work or something with more depth and storytelling. Beyond celeb styling or what I generally have been able to achieve for my blog till now. Believing that I had no record of it, I surprising found all the editorial work that I had done till now. I was feeling absolutely nostalgic to see these images.

This is back in the days, winter of 2010 when I was still exploring my career options, I got an exciting chance to work with a start up. It was a friend who invited me onboard to look after the fashion bit for a magazine.

You are clearly a one man army in a start up situation. This was the first issue of TLF and my first work where I conceptualised, sourced, booked and executed everything myself and was it fun. We were a small knit team of friends, trying to do something different.

The story came from discussions about an earth conscious mood and we moved to creating imagery which somehow embodied a cry or a voice of the current situation of our environment.

It is always such a pleasure to shoot with Rishabh Anupam Sahay. He is one friend I have always enjoyed working with and has long a name. This was our first collaboration as well.

Hah! Old times.

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Photographs by Rishabh Anupam Sahay.

Talent: Tatyana Timirova.

Hair and makeup by Ratul.

Styled by me.

Sahdev Hooda