Dreams are made of colours.

There is a mad scientist that lives inside each of our’s brain. He is the original dreamer. The one who sees a broader spectrum of possibilities. Things that are not ordinary, mundane or usual.  It is this guy who pushes us to the get the juice out of life. To do things that we would not, unless the mad scientist came up with it.

These are dreams that he is always painting, right form your childhood days. Telling you to go for the biggest candy. To slip out of your mother’s protection and go roaming around the city. To just be yourself.

DSC_0096 copy

DSC_0098 copy

DSC_0107 copy

With time the scientist grows in his ideas, while you are busy updating your shoe size. He has bigger plans for you now as he only adds to “must do crazy things” list. He is not bothered about making sense. He is mad. He gets away with it. All he knows now is his love for colour. So when we go to sleep, the mad scientist is still at work. Mixing new colours, like the white and red of the candy, swirling around each other, painting a new picture for you. So that when you wake up, you know what you want.

DSC_0071 copy

DSC_0115 copy

DSC_0132 copy

Though when he is lonely, he invents friends for himself. They are generally nice guys, they like the scientist. They are his creation. his minions.

DSC_0142 copy

DSC_0157 copy

DSC_0164 copy

Well a little company killed no body.

Jumpsuit by Anuj Bhutani.

Concept and Photography by me.

Sahdev Hooda

p.s. Special thanks to Manisha Shastri for letting me shoot at her place, play with her cats and the invented friends.

Advertisements

Colour takes over.

DSC_0059 copy

SS17 is here and I have been blue about not being able to blog. Yes, I terribly miss doing my shoots. Planning the next set of images. I am still doing similar things but not for the blog. Well changing your city and moving to a “never been there before” one takes its time and I am settling in well with the Bangalore weather. That is indeed the best part about the garden city. Evenings are so very pleasant.

I have been only doing the thinking bit and trying to figure out the best way to kick back into doing my blogposts again. I had put up a post on Facebook some time back about looking out for Photographers to work with which has not lead to any collaborations yet. I decided to do all the work myself, including photography.

DSC_0060 copy

DSC_0079 copy

DSC_0054 copy

This got me to work with compositions. I have never really done these for my blog. So clicking self and doing some product composition are both “first ever” here.

DSC_0024 copy

This Tommy shirt colour got my attention some time back. I have been consciously trying to move towards a minimalistic bend towards my life and impulsive shopping is certainly not a part that can be managed with that. However, this colour got the good old devil out and now I have it.

I didn’t really need it.

Then why did I pick it up?

The colour?

Yes, the colour.

The colour broke the monotony of blues and olives that I have been overdoing for a while. Since the shirt didn’t come with a name for the colour, I think it sits closest to a ‘Qatar Red’. I like the name. So a colour can inspire someone to own it. That thought brought in the element of 4 tonal colours, listed like they would in a colour book.  Put together like a gradient, it represented my thought of the richness in colour only, without detail. I personally love prints. Specially printed shirts. This however is a story of colours and its tonality.

DSC_0735 copy

DSC_0748 copy

DSC_0987 copy

DSC_0902 copy

The denims are from U.S. Polo, watch from Chaps and the retro sneakers are from KOOVS. This colour palette is a great theme to play with for summers. I generally don’t wear pink. With this look though, I would totally wear pink sneakers. If in canvas, even better. Hah! That is wishful thinking and getting ahead of myself.

Going back to my minimalistic thoughts, hope you like the images.

DSC_0881 copy

DSC_0756 copy

DSC_0963 copy

DSC_0989 copy

Concept, Styling and Photography by me.

Sahdev Hooda

#oldwork

I recently had to go for an interview with an e-commerce company as a stylist. I am generally not the nervous one with interviews but this time I was because even though I have done a good amount of styling work as a freelancer but never was I interviewed as a stylist before. I wanted to show them the best of my work or something with more depth and storytelling. Beyond celeb styling or what I generally have been able to achieve for my blog till now. Believing that I had no record of it, I surprising found all the editorial work that I had done till now. I was feeling absolutely nostalgic to see these images.

This is back in the days, winter of 2010 when I was still exploring my career options, I got an exciting chance to work with a start up. It was a friend who invited me onboard to look after the fashion bit for a magazine.

You are clearly a one man army in a start up situation. This was the first issue of TLF and my first work where I conceptualised, sourced, booked and executed everything myself and was it fun. We were a small knit team of friends, trying to do something different.

The story came from discussions about an earth conscious mood and we moved to creating imagery which somehow embodied a cry or a voice of the current situation of our environment.

It is always such a pleasure to shoot with Rishabh Anupam Sahay. He is one friend I have always enjoyed working with and has long a name. This was our first collaboration as well.

Hah! Old times.

editorial-2e

editorial-2f

editorial-3

editorial-4

editorial-5

editorial-6

Photographs by Rishabh Anupam Sahay.

Talent: Tatyana Timirova.

Hair and makeup by Ratul.

Styled by me.

Sahdev Hooda

Softer lands. 

Something that Anuj Bhutani can never go wrong with is his colours. I have been an admirer of his work from the first time I went through his work. His refined sense of colour and fabric has always made see a great aesthetic value in his clothes.

I was going to Leh and Anuj can not be a miss. The moment I spoke to him about my plans of shooting in Leh, he knew what was it that he would like me to shoot. It started off with this beautiful jacket. I loved the volume of it and the quirky tie ups on the waist and the hem. The fluid cotton on the body of this jacket feels great to ear and the tonal embroidery on the lower left panel is absolutely beautiful. Subtle is the word when it come to this label. We matched it with a plain cotton kurta and ankle length pants from the same genius. His fits are always impeccable and it is a complete delight to be wearing Anuj Bhutani.

DSC_0029 copy

DSC_0126 copy

DSC_0111 copy

DSC_0102 copy

DSC_0823 copy

DSC_0849 copy

DSC_0887 copy

DSC_0822 copy

This look was shot in a beautiful small village called “Nimmu”, very close to Leh .

Photographed by Malvika Jain.

Grunge that suits

This is the first coming together of my blog and the Label Suket Dhir. I am glad to personally know even the person Suket Dhir. He was my senior at college. Seeing Suket win the Woolmark prize was a complete delight. The collection looked brilliant and all the looks photographed beautifully well. That is not always easy with handloom fabrics. I have been trying to participate in the idea of promoting indian, hand-woven fabrics and this grungy suit from Suket Dhir is a great way to begin the process.

Not only does he research and know his slubby, textured fabrics well, he also sees a great amount of beauty in the craft that our country weaves. This easy cut suit is a great example of that. The perfect blue on the weave is detailed with wooden buttons and a paisley print silk lining. The pants are the most comfortable pair of formal pants I have ever worn. The volume and the cut of it does have a slight sense of nostalgia as I remember the members of my previous generations wearing loose boxy pyjamas along with their kurtas and ease with the breeze. I am really in love with this outfit. This is a must have for winters. The ensemble does have the perfect balance of everything that you look for in designer wear.

I look forward to another post soon with Suket where I would love to talk more about his design journey and how the his sensibility evolved from the fibre level of thinking and making.

Also, excuse me for putting a little extra photographs on this post. But this is only for the complete viewing pleasure as I loved the location we shot at. We shot this look at this lovely place before Rohtang called Sarchu. We stayed in a cottage on the banks of the river ‘Baaga’. Delightful is the word.

DSC_0739 copy

DSC_0746 copy

DSC_0753 copy

DSC_0761 copy

DSC_0765 copy

DSC_0768 copy

DSC_0781 copy

DSC_0785 copy

DSC_0798 copy

DSC_0799 copy

DSC_0803 copy

DSC_0815 copy

DSC_0832 copy

DSC_0836 copy

DSC_0839 copy

DSC_0853 copy

Photographed by Rahul Lal.

 

Simplicity is the latest fashion.

Hey guys i wrote this piece around 2 and a half years back when I was working as a designer for a buying agency and had to produce endless research for a bunch of european brands. 
This post is a part of my first attempt at blogging. I was not at all regular at it but when I wrote, I tried to write with soul. I am gonna share another one soon. This one is specially quite close to my heart.
I am sharing a pic of my mother to just give a glimpse of my inspiration for this post.
DSC_0145 copy
” Simplicity is the state or quality of being simple. It usually relates to the burden which a thing puts on someone trying to explain or understand it. Something which is easy to understand or explain is simple, in contrast to something complicated. Alternatively, as Herbert A. Simon suggested, something is simple or complex depending on the way we choose to describe it…[1] In some uses, simplicity can be used to imply beauty, purity, or clarity. Simplicity may also be used in a negative connotation to denote a deficit or insufficiency of nuance or complexity of a thing, relative to what is supposed to be required.”
Ahem! Taking you off the complex definition of simplicity, in my early teen years, I remember my mom telling me “simplicity is the latest fashion”. She not only said it but lived it as well. Always managed to look stunning even without a lipstick on. Completely oblivious to the complexities and nuances of projected female beauty, I remember her sense of style with no jewellery(she despises it), no bling, her classic colours and patterns in intricately woven silks for winters and fluent chiffons, georgettes and ‘taant‘ for summers and how she is perfection with the drape. Inspite of her classic taste in fabrics, it was her confidence, evident in her kind eyes and the million dollar smile that made her a presence one could not miss. She found her beauty in simplicity and it set her apart from the rest. Love you Mom!
Today I sit in a buying house, rigorously researching trends. Trying to live up to the expectation of developing the most updated styles. It can really get to you at times. To try and point an important(commercially viable) trend is more like a hit and trial method. With so much diversity and ever evolving trans-culture diffusion and faster breaking social boundaries, I have learnt to take refuge into simplicity. All you have to do is simplify someone’s great effort of creativity to something which fits into the current lifestyle and clothing culture. So I realise my mom’s early teaching was pretty universal and timeless. When you think about it you see how ageless and peaceful simplicity is. How liberating it is, how effortless it is and if I may say so, how right it is … always.
I have written in my previous post that today I/we see a big change in how people are learning to express themselves through what they wear and learn to stand out then to blend in. Yes, this could look like an odd hour to be bragging about simplicity with loud and in-your-face creativity(commerce commanding arts, as we all know it) in the popular music and entertainment culture. Yet, ultimately there is always graduation to a peaceful, zen like, monotonous state in everything. Be it from teens to adulthood, art deco to minimalism, Friday night to Monday morning.
Looking at this pattern one could say that If you are being simple with what you wear(or do), you are always ahead of time/trend. Please do not get me wrong! I am not suggesting anyone to reject all current trends but what I am implying is that a day of authentic denims and white shirt is never a bad day. The little black dress is a must have for girls for a reason and Apple products look class apart for a “simple” reason. Could there be more to come up with? Yes, endless ones.
Come up with your own one as simplicity is the beginning and end of a full circle.
If there is a learning to take from this ,then it is to enjoy and appreciate simplicity. It only helps you better at whatever you do.
28683_1408689450530_1892707_n copy
I thought it would be great to share one of the old pictures to end this post. This is probably not even a week after she got married to my father. The summer of 1980. The lady next to her is my Tai ji (aunt). How simply  beautiful are both of them in this photograph.

Red Summer

Delhi summers have been burning this year. Not that any other year they are not. The occasional showers from the sky have been kind and cool and so is this outfit by 0.0. I have been blogging a lot about 0.0/Noughtone by Abhishek Paatni and I can not get enough of the swag he makes. Also, the true gentleman(him) made it to the Gen Next category for Lakme Fashion Week. The menswear collection he has designed is a bomb and is going to kick some serious ass. Look out for that.

 

_MG_0357 copy

_MG_0378 copy

_MG_0376 copy

This look is perfect for the weather we have been steaming ourselves with. The red vest has a cool detail on the shoulder strap and the military stripes on the side give it a street cool look. The dropped crotch scuba shorts are quite comfortable and have great ease for movement.

 

_MG_0354 copy

_MG_0469 copy

IMG_0426 copy

I paired this look with my Pharrell Williams Polka dotted Stansmith by Adidas Originals. I generally love colour co-ordinated looks where a colour from my outfit spills out to my accessories or shoes. A perfect way to finish a look off.

_MG_0400 copy

_MG_0402 copy

_MG_0448 copy

Generally, the combination of shorts and summer vest is more hippie cool but the little details on this look(which make all the difference) give it a futuristic edge and yes I love the red on this vest. No wonder thats all the highlight.

Photographs by Anuja Khokani.

 

What I Wore #5

This is the longest break I have given to a blogpost since I started. I have been working a lot on some other projects as well and guys trust me, I needed this blogpost to uplift my spirit a little more. Colours do put me in a good mood.

 

DSC_0014 copy

DSC_0015 copy

DSC_0022 copy

Coming back all vibrant, this look is all about the beautiful, mustard coloured jacket by 0.0. I paired it with my HnM black satin chinos and my Bhane white shirt. The peak collar detail on the jacket is quite suited for a dinner. However, the vibrant mustard that Abhishek picked for this style works well even in a semi-formal day situation. I think he really has something going with the colours he picks for formal jacket/suits. Formal, beyond normal.

DSC_0019 copy

 

DSC_0025 copy

Black and white is a classic that I repeat a lot and to throw a good coloured jacket is great even when you are carrying it on your arm. Great for a day to evening look which almost happens everyday at fashion week.

DSC_0047 copy

DSC_0039 copy

DSC_0037 copy

I am a sucker for tiny, quirky details and the Bhane shirt is quite cool with the collar styling and the little chambray edge on the end of the front placket. Just the perfect twist one needs on a white shirt. Total win.

The sunglasses are by Prada and the watch by Tissot.

Photographed by Mrinalini Singh.

Hairy arm below by me.

DSC_0058 copy

Fashion Week dressing #1

DSC_0010 copy

We just passed two fashion weeks in India. Amazon Fashion week in New Delhi and Lakme Fashion week in Mumbai.

I attended both the events and attended them in my style. 🙂

 

DSC_1768 copy

DSC_1766 copy

DSC_0011 copy

I remember the times when I was a fashion student and you would wanna “show up” in the best of your style. Considering my country(India) doesn’t have fashion friendly streets, we get to see a load of it in fashion weeks.

DSC_0015 copy

DSC_0023 copy

Taking refuge in comfort which is an integral part of my style, I started one of these events with a suit(Hnm). This linen and cotton blend suit is perfect for the day. The colour block shirt from Huemn(customised) and brown lace ups from HnM were the perfect match for the beautiful blue of the suit. The brown strap watch(Diesel) and the wood finish sun glasses(Hnm) were great add ons to finish the look classic.

DSC_0028 copy

DSC_0038 copy

DSC_0043 copy

DSC_1762 copy

This is actually the first time I wore a linen suit and was in it one full day. In and out of air-conditioning, it was a perfect sheath against the sun and weather. I am so keen on getting more of these now. Don’t bother about the crushed fabric as that is the look of Linen as a fabric and you can easily get away with it.

DSC_1778 copy

DSC_1778 copy1

Linen is a win for summer. Go ahead get you own for summers. It is really “cool”.

DSC_1775 copy

Photographs by Mrinalini Singh

#2 Normcore

The word Normcore comes from “normal”+”hardcore”. Initially an anti-fashion movement in street style where the intention was to not have an identity(fashion). The evolution of this “normal” style has now become a very relevant and important trend, which is a byproduct of loud fashion statements and branding leading to saturation and boredom.

DSC_0244 copy

DSC_0256 copy

DSC_0255 copy

I perosnally love this all Hnm look . The clean white denim jacket and the basic grey jumper with those ripped denims is a cool, understated fashion statement on its own. No logos, no prints, no branding. Even though “Normcore” says not to stand out, this clean look is only to be admired for all the “simple” reasons. The white trucker is itself a strong piece even when underplayed.

DSC_0275 copy

DSC_0280 copy

DSC_0310 copy

The roll up is almost a must do for me and yes with no socks showing. Keep it minimal, keep it clean, keep it yourself.

DSC_0331 copy

DSC_0262 copy

This look was shot at “Rani Ground” Shimla, Himachal Pradesh, India. An old ground where now local kids and even few grown ups play cricket everyday as it is not common to find a broad patch of flat land in the hills.

Photographs by Rahul Singh Negi

Local Assistance: Parish Thakur, Johny Negi