Tag: new delhi

#oldwork

by SahdevHooda, posted in Fashion

I recently had to go for an interview with an e-commerce company as a stylist. I am generally not the nervous one with interviews but this time I was because even though I have done a good amount of styling work as a freelancer but never was I interviewed as a stylist before. I wanted to show them the best of my work or something with more depth and storytelling. Beyond celeb styling or what I generally have been able to achieve for my blog till now. Believing that I had no record of it, I surprising found all the editorial work that I had done till now. I was feeling absolutely nostalgic to see these images.

This is back in the days, winter of 2010 when I was still exploring my career options, I got an exciting chance to work with a start up. It was a friend who invited me onboard to look after the fashion bit for a magazine.

You are clearly a one man army in a start up situation. This was the first issue of TLF and my first work where I conceptualised, sourced, booked and executed everything myself and was it fun. We were a small knit team of friends, trying to do something different.

The story came from discussions about an earth conscious mood and we moved to creating imagery which somehow embodied a cry or a voice of the current situation of our environment.

It is always such a pleasure to shoot with Rishabh Anupam Sahay. He is one friend I have always enjoyed working with and has long a name. This was our first collaboration as well.

Hah! Old times.

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Photographs by Rishabh Anupam Sahay.

Talent: Tatyana Timirova.

Hair and makeup by Ratul.

Styled by me.

Sahdev Hooda

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Softer lands. 

by SahdevHooda, posted in Editorial, Fashion, featured

Something that Anuj Bhutani can never go wrong with is his colours. I have been an admirer of his work from the first time I went through his work. His refined sense of colour and fabric has always made see a great aesthetic value in his clothes.

I was going to Leh and Anuj can not be a miss. The moment I spoke to him about my plans of shooting in Leh, he knew what was it that he would like me to shoot. It started off with this beautiful jacket. I loved the volume of it and the quirky tie ups on the waist and the hem. The fluid cotton on the body of this jacket feels great to ear and the tonal embroidery on the lower left panel is absolutely beautiful. Subtle is the word when it come to this label. We matched it with a plain cotton kurta and ankle length pants from the same genius. His fits are always impeccable and it is a complete delight to be wearing Anuj Bhutani.

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This look was shot in a beautiful small village called “Nimmu”, very close to Leh .

Photographed by Malvika Jain.

Red Summer

by SahdevHooda, posted in Fashion

Delhi summers have been burning this year. Not that any other year they are not. The occasional showers from the sky have been kind and cool and so is this outfit by 0.0. I have been blogging a lot about 0.0/Noughtone by Abhishek Paatni and I can not get enough of the swag he makes. Also, the true gentleman(him) made it to the Gen Next category for Lakme Fashion Week. The menswear collection he has designed is a bomb and is going to kick some serious ass. Look out for that.

 

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This look is perfect for the weather we have been steaming ourselves with. The red vest has a cool detail on the shoulder strap and the military stripes on the side give it a street cool look. The dropped crotch scuba shorts are quite comfortable and have great ease for movement.

 

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I paired this look with my Pharrell Williams Polka dotted Stansmith by Adidas Originals. I generally love colour co-ordinated looks where a colour from my outfit spills out to my accessories or shoes. A perfect way to finish a look off.

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Generally, the combination of shorts and summer vest is more hippie cool but the little details on this look(which make all the difference) give it a futuristic edge and yes I love the red on this vest. No wonder thats all the highlight.

Photographs by Anuja Khokani.

 

Navy Sport

by SahdevHooda, posted in Fashion

An unlined summer jacket, made out of sports mesh and impeccably finished from inside. Cool, comfortable shorts made out of the same mesh. Both by 0.0.

 

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Added my navy coloured classic Polo by Superdry which has a perfect highlight of the neon green collar tape for this monotonous look. I obviously  had to throw my white hi-tops from Puma for this look. You know, the looks which get my sneakers out are my favourite ones. This pair has been ignored for a while but i am always loyal to my hi-tops. There a few more that i still haven’t blogged about. They probably will follow soon, in one of the future posts. _MG_0300 copy

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I really do like the zipper detail on the side of the jacket. My style is mostly about the little details which make the difference in a garment or a look. City cool or street cool, which ever way you say, I am loving the fitness vibe everyone is picking up. I definitely am and it is seeping into my style preferences as well.

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The idea is, jump around, break a leg or may be not.

Photographs by Anuja Khokhani.

 

Fashion Week dressing #1

by SahdevHooda, posted in Fashion, featured, what I wore

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We just passed two fashion weeks in India. Amazon Fashion week in New Delhi and Lakme Fashion week in Mumbai.

I attended both the events and attended them in my style. 🙂

 

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I remember the times when I was a fashion student and you would wanna “show up” in the best of your style. Considering my country(India) doesn’t have fashion friendly streets, we get to see a load of it in fashion weeks.

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Taking refuge in comfort which is an integral part of my style, I started one of these events with a suit(Hnm). This linen and cotton blend suit is perfect for the day. The colour block shirt from Huemn(customised) and brown lace ups from HnM were the perfect match for the beautiful blue of the suit. The brown strap watch(Diesel) and the wood finish sun glasses(Hnm) were great add ons to finish the look classic.

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This is actually the first time I wore a linen suit and was in it one full day. In and out of air-conditioning, it was a perfect sheath against the sun and weather. I am so keen on getting more of these now. Don’t bother about the crushed fabric as that is the look of Linen as a fabric and you can easily get away with it.

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Linen is a win for summer. Go ahead get you own for summers. It is really “cool”.

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Photographs by Mrinalini Singh

#6 Into The Wild

by SahdevHooda, posted in Fashion

Travel and travel more. It is the most fruitful experience. 2016 be all about travel and creative collaborations. With this wish I see the outdoors/wilderness as a great inspiration to work with and what clothing choices do creative travellers generally make.

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Beyond cargo pants and rugged boots, this trend is about the graphic take on comfort, keeping utility as one of the key elements.

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Down jacket(Jack n Jones) with multiple pockets inside and outside is almost a must have for this creative traveller, matched with washed denims(ASOS) and brought out with a printed tee (Domrebel). The boots(HnM) are great for holiday travel and exploring the wild as the soft sole is quite foot friendly.

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Yes comfort and utility still drive this look, yet the print and a bright red for the jacket give a vibrant and conversational edge to it.

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This look was shot in the wild patches around Shimla, Himachal Pradesh, India. Beauty is all around you, you only need the eye to see it. You get to experience this saying in true sense when you step out of your daily life and travel to the unknown. So once again, 2016 be all about travel.

Photographs by Rahul Singh Negi.

Local assistance by Johny Negi

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#5 Sports Tailoring

by SahdevHooda, posted in Editorial, Fashion

Fashion is like a cloud. You can not define it as one thing. Some say it goes in circles where I believe it is a constantly evolving word. Similar is the case with this all HnM(+ Nike sneakers) look “Sports tailoring”.

Sitting next to each other, traditionally these two words don’t have much in common. Sports being defined around fluid body movements and tailoring has its definitions in structure. When put together after a long stretch of the sportswear paradigm shift, this trends marries the structure and formal elements of tailoring with the ease of movement inspired from sportswear. Not just the patterns, even the little tape highlights around the hems, pockets and more, are what define this look.

 

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With technical and special fabrics supporting the innovation of garment design, this trend trend incorporates a lot of special performance fabrics which have special fibres and blends that we do not find in natural fibre based fabrics easily, e.g. stretch or water resistant fabrics. One of the most relevant trends I think and I really look forward to how it shapes ahead in coming seasons.

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This look was shot at a helipad in Shimla. The clear blue sky was such a treat. One could see the muddy skyline above the city side and a clear, clean skyline towards the mountains. It is always a rejuvenating experience to be in the Himalayas. Soulful.

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Photographs by Rahul Singh Negi

Local Assistance: Johny Negi

#2 Normcore

by SahdevHooda, posted in Fashion

The word Normcore comes from “normal”+”hardcore”. Initially an anti-fashion movement in street style where the intention was to not have an identity(fashion). The evolution of this “normal” style has now become a very relevant and important trend, which is a byproduct of loud fashion statements and branding leading to saturation and boredom.

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I perosnally love this all Hnm look . The clean white denim jacket and the basic grey jumper with those ripped denims is a cool, understated fashion statement on its own. No logos, no prints, no branding. Even though “Normcore” says not to stand out, this clean look is only to be admired for all the “simple” reasons. The white trucker is itself a strong piece even when underplayed.

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The roll up is almost a must do for me and yes with no socks showing. Keep it minimal, keep it clean, keep it yourself.

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This look was shot at “Rani Ground” Shimla, Himachal Pradesh, India. An old ground where now local kids and even few grown ups play cricket everyday as it is not common to find a broad patch of flat land in the hills.

Photographs by Rahul Singh Negi

Local Assistance: Parish Thakur, Johny Negi

#1 Tobacco Dandy

by SahdevHooda, posted in Editorial, Fashion

One of the most commonly spotted colours at Pitti Uomo this time was the colour Tobacco and the close relative variations of the same. This all All Anuj Bhutani look represents that very well for me.

Talking about Anuj Bhutani. I have always loved the label for its rich fabrics and richer colours. This modern dandy look is a combination of separates from him, put together to create this uber chic, uptown feel.

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Going back to our main man of the story, the colour tobacco, this look was built on that. The rust colour shirt and the tobacco jacket was broken with a grey textured waist coat and matched with grey trousers and grey suede shoes.

The rich colours are a complete win for me and the mix of shine on tobacco and textured greys gives more depth and enriches the visual appeal.

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Classic details like the three coloured, stacked pocket flaps on the jacket and the contrast belt on the waist coat are the subtle details I love and look for in designer labels. Anuj definitely aces on that. As you can see.

So Tobacco family it is for 2016.

 

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This look was shot in the beautiful vintage compound of Advanced Studies, Shimla, Himachal Pradesh, India. This establishment is of great historical importance as this is where the final meeting over the partition (post independence) happened. It is a must visit spot, if you happen to be in Shimla.

Photographs by Rahul Singh Negi

Local Support: Parish Thakur, Johny Negi

All black and a little gold.

by SahdevHooda, posted in Fashion

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The thing with black is that it the is the thing. Well, for this look which started with my newly gifted all black Vans canvas lace ups with gold eyelets. Black, which is perfect evening colour, can also be effortlessly in the day.

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Starting from ground below, the look took on the black satin pants from HnM and my chunky knit jumper from Jack and Jones. to pimp it up black even further i sported my G-shock black watch with gold detailing.

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The hints of gold in the watch and the shoes really topped the all black well. It is quite a contrast to how black and gold is strictly meant for evening. But who decides that anyways.

DSC_1342 copy   Style is about breaking rules. Till you don’t, you are just following. The trick for me was the easy black jumper that dressed the look down a little, making it perfectly day friendly.

Day, Black, Casual, City-Chic.